12 February 2009

Waka Roc set to Rock

The energetic team at Waka-Roc Sports Club has established yet another formidable challenge with what promises to be an important event on the New Zealand cycling calendar: The Wellington to Auckland 7 Day Cycle Challenge.

Organiser and veteran cyclist, Stephen Cox describes this event as an "un-missable experience. It combines the essential elements of a great event" explains Stephen. "Beautiful, challenging and do-able!"

"We've recently purchased the WheelTime electronic timing system, and the 7 Day Cycle Challenge is our maiden voyage using the system. We wanted something innovative to celebrate this event, and the Team at Times-7 Sport suggested a customised WheelTag."

"It's perfect," says Stephen Cox. "The design really does reflect our image and what we're trying to achieve - fun, friendly and affordable".

"The customised WheelTag is certainly catching on in cycling circles," comments Theresa Cabot, Sales & Marketing Manager at Times-7 Sport. "Not only does it present an opportunity to attract additional sponsors, it adds an extra element of professionalism to the event or club. Here is a strong branding message that Waka-Roc can now use for all of their events."

"Stephen was brilliant to work with," adds Theresa. "He was willing to try a new idea, and I think the funky WheelTag design says a lot about the Waka-Roc philosophy!"

For more information contact: 

New Zealand:  Theresa Cabot, Sales & Marketing Manager     +64 21 458 764

Australia:        Peter Armson, General Manager, Sales           +61 401 992 683

About Times-7 Sport
Times-7 Sport provides sport technological solutions to the sport marketplace around the world. Using owned and partnered products, Times-7 Sport develops sport timing and data capture solutions across a wide segment of health and wellness markets, including participation sports. Times-7 Sport prides itself on designing functional, practical and durable products packed with outstanding value and cutting edge design features that meet and exceed customer expectations.