08 August 2007

IPICO Sports announces agreement with Times-7

Timing company will be exclusive distributor for New Zealand and Australia

Peoria, Ill.-IPICO Sports announced an agreement with Times-7 for the exclusive distribution of IPICO Sports timing systems for the countries of New Zealand and Australia. Times-7 will support the local sales efforts in addition to providing customer training, equipment warranty support and spare parts.

IPICO Sports' next generation turnkey tracking and timing solutions are used in the global active sports and wellness markets. Since its launch in March 2007, the company has experienced strong market demand, evidenced by shipments made to 14 countries. Times-7 is a provider of sports timing solutions, including systems for data capture and information technologies. The company recently successfully supported the Levene Half Marathon in Taupo, New Zealand, providing start times, halfway split and finish times with 3,000 competitors with 100 percent accuracy. 

"Our team has extensive experience in timing solutions for active sports, and the partnership with IPICO Sports is the next step in the evolution of our company's expansion," said Times-7 CEO Antony Dixon. "We are excited to complete the partnership agreement and believe our customers in the Australia and New Zealand regions will benefit tremendously from our experienced team and software solutions coupled with the IPICO Sports timing systems." 

IPICO Sports CEO Mark Herbst called Times-7 the ideal partner. "This agreement with Times-7 is a culmination of our discussions over the past several months," he said. "We wanted to ensure we chose a distribution partner that would ensure that all potential customers in both countries would be presented with the opportunity to learn about the benefits of our solutions." 

CONTACT: Philip Lockwood
+1-309-672-6442
plockwood@ipicosports.com 

CONTACT: Antony Dixon
+ 64 27 444 0304
antony.dixon@times-7.com

About IPICO Sports Peoria, Ill.-based IPICO Sports combines years of sports management experience with innovative technologies to help sport and event providers improve the level of services they offer to athletes, spectators, the media, commentators and other participants. We use the latest Radio Frequency Identification (RFID) technology in conjunction with information management and communication tools to design custom solutions that capture, manage and distribute results in the active sports, wellness and recreation markets. Visit us at www.ipicosports.com. 

About Times-7 Sport
Times-7 Sport provides sport technological solutions to the sport marketplace around the world. Using owned and partnered products, Times-7 Sport develops sport timing and data capture solutions across a wide segment of health and wellness markets, including participation sports. Times-7 Sport prides itself on designing functional, practical and durable products packed with outstanding value and cutting edge design features that meet and exceed customer expectations.