22 May 2009

Times-7 Sport Goes Online With Event Director

Times-7 Sport and Keep Left Limited have reached an agreement for the distribution of Event Director in Australia and New Zealand. Times-7 Sport will provide sales and marketing expertise in the Australasian region in addition to providing customer training and support.

Times-7 Sport is a provider of sports timing solutions, including systems for data capture and information technologies. They are the exclusive distributor of T-7 WheelTime, the only timing system in the world designed exclusively for cycling events, IPICO's range of sports time keeping products, and Sportscore, a comprehensive event management software solution.

Event Director is a powerful online athlete management system and online registration package which enjoys a significant market share of the active sports market in Australasia and with clients as far afield as Singapore and the UK.

"Our strategy has always been to offer our customers a one-stop shop for their event timing activities," said Times-7 Sport General Manager Michael Lynch. "We are excited about the opportunity presented with the partnership agreement and believe our customers in Australia and New Zealand will benefit tremendously from the addition of website and online registration capability with Event Director."

Keep Left Director of Sales and Marketing Shane Hooks is enthusiastic about the new partnership. "Times-7 Sport has a very experienced team along with a sound business model for the sports event industry. This, along with their reputation for outstanding service and support, makes them an ideal distribution partner for Event Director."

About Keep Left

Trading as Timing Sports, Keep Left times many of Australasia's major sports events including the Sun-Herald City2Surf fun run in Sydney (the World's largest electronically timed running event with over 70,000 participants), the Gold Coast Marathon (22,000 athletes and the largest full marathon field in Australasia), Bridge to Brisbane (40,000 - largest event in Queensland), Perth City to Surf (40,000 - largest event in Western Australia), Run For the Kids in Melbourne (30,000 - largest event in Victoria) and the Auckland Marathon (13,000 - largest event in New Zealand). For more information, visit http://www.timingsports.com/.

Contact:

Theresa Cabot, Sales and Marketing Manager

theresa.cabot@times-7.com

+64 6 878 5310

Peter Armson, General Manager Sales, Australia

peter.armson@times-7.com

+61 401 992 683

About Times-7 Sport
Times-7 Sport provides sport technological solutions to the sport marketplace around the world. Using owned and partnered products, Times-7 Sport develops sport timing and data capture solutions across a wide segment of health and wellness markets, including participation sports. Times-7 Sport prides itself on designing functional, practical and durable products packed with outstanding value and cutting edge design features that meet and exceed customer expectations.