Peter Armson
Peter has extensive sales experience and has spent in excess of 16 years at some of Australia's largest blue-chip FMCG organizations in a variety of roles encompassing sales, field, category and account management.
Peter's most recent sales roles, over the last eight years, were for Australia's largest food manufacturer Goodman Fielder. He initially worked as a team leader on a profitability project delivering double-digit profit growth through pricing and event probability modeling and implementation. He also successfully developed head office relationships across a number of categories and accounts, consistently delivering results.
Prior to Goodman Fielder, Peter worked for Optus in the late nineties, where he led a 65-strong national sales force in the booming environment of pre-paid mobile phones resulting in 40% year-on-year growth. Initially from the UK, Peter's first sales job in Australia was with Mars Confectionery, where over five years he earnt numerous state and national awards.
Peter enjoys keeping fit with regular gym visits, cycling, playing golf and soccer with his three sons. Now a qualified coach, he has played semi-professional soccer in three countries.
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