18 November 2009

IPICO Sports Announces Five Year Exclusivity With the Virgin London Marathon

IPICO SPORTS ANNOUNCES FIVE YEAR EXCLUSIVITY WITH THE VIRGIN LONDON MARATHON

Acknowledged Industry Leader selects the IPICO Sports System

Peoria, Illinois, USA - November 18, 2009 - IPICO Sports announced today that it has been selected as exclusive Official Supplier of RFID Data Collection Technology for The Virgin London Marathon and all other London Marathon Ltd. events for five years. The first scheduled event will be the adidas SilverstoneHalf Marathon in March, 2010.

IPICO's unique Dual Frequency RFID technology performs in the harsh and challenging environmental conditions typically found in active sports events. Since initial market introduction in May 2007, IPICO Sports systems have been sold in twenty-eight different countries, and have continued to develop and grow a loyal following throughout the globe. IPICO Sports systems are sold to timing companies, events, schools, active sports clubs and organizations.

In September, IPICO Sports was the recipient of the Frost & Sullivan 2009 North American RFID Sports Technology Leadership of the Year Award.

Virgin London Marathon Race Director David Bedford said "After working closely with IPICO Sports during the last three years, thoroughly testing the IPICO Sports system under our extremely rigorous and demanding standards, we recognized the superiority of their RFID Data Collection Technology. We are delighted to form this partnership with IPICO Sports."

IPICO Sports Vice President Philip Lockwood added "we are proud to be associated with the Virgin London Marathon and the London Marathon Ltd. Team. Their high standards for event production and innovation are the industry benchmarks. Their selection of the IPICO Sports system is a tremendous endorsement."

For further information contact Theresa Cabot on +64-6-878-5310

About IPICO Sports

Mercury Sports, Inc., a subsidiary of IPICO Inc., operating as IPICO Sports, combines years of active sports management experience with innovative technologies to help event organizers, professional timers, clubs and scholastic organizations significantly enhance the level of services they offer to athletes,spectators, media, commentators and other participants. The company uses the latest Radio Frequency Identification technology, in conjunction with information management and communication tools, to provide solutions that capture, manage and distribute results in the active sports, wellness and recreation markets. For further information, go to www.ipicosports.com

About London Marathon Ltd.

London Marathon Ltd. Is responsible for the organization and production of the following events:

Virgin London Marathon

adidas Silverstone Half Marathon

BUPA London 10,000

Standard Chartered Great City Race

adidas Women's 5K Challenge

The London Marathon Ltd. team prides itself on its very high standards and on being at the cutting edge of technological advancement as the global industry leader in Marathon and Road Running. For further information, go to www.virginlondonmarathon.com

About Times-7 Sport
Times-7 Sport provides sports timing solutions using the most advanced sports information technologies available in the world. Times-7 Sport is the Australian distributor of IPICO Sports and Times-7 sports timing products, including Sportscore, a state of- the-art event management software solution. Our systems make event timing easy, providing accurate and reliable results every time.