23 September 2009

IPICO Scores Frost & Sullivan Award with Sports Timekeeping Solution

Burlington, ON, Canada - September 23, 2009 - IPICO Inc. (TSX-V: RFD) announced today that it has been presented with Frost & Sullivan's 2009 North American RFID Sports Technology Leadership of the Year Award. The award was given in recognition for the company's IP-X RFID Air-interface Protocol and patented Dual Frequency technology that has demonstrated innovative leadership and high-quality performance in the sports market through its global solution.

The IPICO Sports solution enables electronic timekeeping for a range of active sports, wellness and recreational activities, from small local scholastic and club activities to major mass participation events such as marathons.

IPICO Inc. has succeeded in the RFID sports market due to its unique technology, the IP-X RFID Air-interface Protocol. This technology was developed to overcome the limitations faced by conventional Reader-Talk-First (RTF) protocols in the market. Its technological advantage lies with the ability to work even in harsh and challenging environmental conditions and despite the complexities of ensuring accurate timing results. The patented Dual Frequency technology virtually eliminates signal loss and tag read collision, working especially well for objects high in liquid, carbon and electronic content, such as the human body.

Lightweight and compact, IPICO's tags and readers are easy to use and provide high accuracy due to dual frequency technology over the traditional low frequency timing systems. They allow for a high tag transmission rate up to 128 Kbits per second and a high tag read rate up to 155 tags per second.

IPICO's timing systems were first launched at the Bolder Boulder 10K held in Colorado, U.S. with almost 50,000 finishers and have been successfully utilized to time the 65,000-plus runner Sun-Herald City2Surf fun run in Sydney, Australia, the world's largest electronically timed running event; Nike Women's Marathon in the U.S. with 20,000 participants, the world's largest all-women's marathon; and the BUPA London 10,000 in England. Since an initial market introduction in March 2007, IPICO Sports systems are now used in over thirty-six different countries, and continue to develop and grow a loyal following throughout the globe.

"The excellent feedback we received about IPICO's superior performing and cost-effective products made them the natural selection for this award," said Frost & Sullivan Research Analyst Neelima Sagar. "They have demonstrated leadership by consistently delivering value to their customers with a reliable, efficient RFID solution that excels among its competitors. We are proud to present IPICO with the 2009 North American RFID Sports Technology Leadership of the Year Award. "

"Receiving Frost & Sullivan's top award for technology leadership corroborates IPICO's commitment to a complete RFID solution that our customers can trust to deliver," said Gordon Westwater, President and CEO of IPICO Inc. "It also acknowledges our strong global presence and verifiable success with providing timekeeping services to several marathons and running events all over the world."

Frost & Sullivan Best Practice Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About IPICO Inc.
IPICO Inc. is a RFID solution supplier with operations in Canada, USA, South Africa, Europe, Asia and Australia. IPICO produces smart labels and tags based on the IP-X communication protocol. IPICO's low interference readers are designed to meet regulatory requirements in many major markets, and allow for multi-reader rollout in close proximity. IPICO's low cost RFID products excel at long read range, fast multi-read anti-collision and high thru-beam read-speeds of dynamic tag populations. These products are used to optimize the management of items, people, animals and processes within the logistic supply chain and other value chains. For more information about IPICO's innovative RFID solutions, visit www.ipico.com.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

About Times-7 Sport
Times-7 Sport provides sports timing solutions using the most advanced sports information technologies available in the world. Times-7 Sport is the Australian distributor of IPICO Sports and Times-7 sports timing products, including Sportscore, a state of- the-art event management software solution. Our systems make event timing easy, providing accurate and reliable results every time.