16 March 2010

China Military Selects IPICO Technology for Fitness Training

News
CHINA MILITARY SELECTS IPICO TECHNOLOGY FOR FITNESS TRAINING

Burlington, ON, Canada - March 16, 2010 - IPICO Inc. (TSX-V: RFD) announced today that its regional channel partner, Beedancing (China) Electronic Co., Ltd., will provide IPICO's Dual Frequency timekeeping solutions for use in the Chinese military fitness training programs. IPICO expects to provide approximately 150 of its LITE systems along with 10 ELITE systems and 50,000 DF tags in the first year of the multi-year program.

Beedancing CEO, Mr. Sinwa Wang, said "We are very eager to promote the IPICO solutions in the China marketplace. With superior performance, ease of use and cost effectiveness, IPICO's technology is an excellent fit for this important military training application."

Jiann Hsieh, IPICO VP North Asia added "Beedancing has made tremendous progress in China in the last year. This important success demonstrates the progress IPICO continues to make in expanding beyond more traditional sporting events into the much larger global personal fitness, training and wellness markets."
IPICO's unique Dual Frequency RFID technology performs in the harsh and challenging environmental conditions typically found in physical training events. Since initial market introduction in 2007, IPICO personal tracking and performance systems continue to develop and grow a loyal following throughout the globe, with over 600 systems sold in some 36 countries.

ABOUT IPICO Inc.: IPICO Inc. is an RFID solution supplier with operations in Canada, USA, South Africa, Europe, Asia and Australia. IPICO produces smart labels and tags based on the IP-X communication protocol. IPICO's low interference readers are designed to meet regulatory requirements in many major markets, and allow for multi-reader rollout in close proximity. IPICO's low cost RFID products excel at long read range, fast multi-read anti-collision and high thru-beam read-speeds of dynamic tag populations. These products are used to optimize the management of items, people, animals and processes within the logistic supply chain and other value chains. For further information, go to www.IPICO.com

About Beedancing: Beedancing (China) Electronic Co., Ltd is an RFID company focused on product development, software development, systems integration, manufacturing, marketing and technical services. Its current business solutions target the sports, education, transportation, asset management, and military sectors in China. For further information, go to www.Beedancing.com

This news release contains certain forward-looking statements pertaining to future anticipated projected plans, performance and developments, as well as other statements relating to future operations and results, including, without limitation, statements as to sales forecasts and required minimum future revenues. Any statements in this news release that are not statements of historical fact may be considered to be forward-looking statements. Written words such as "may", "will", "expect", "believe", "anticipate", "estimate", "intends", "goal", "objective", "seek", "attempt", "suggest" or variations of these or similar words, identify forward-looking statements. These statements by their nature are estimates of future results only. Actual results could differ materially from those contained in the forward-looking statements and are based on current expectations that involve substantial risks and uncertainties, including but not limited to the failure to meet market growth, order volume, delivery commitment or minimum revenue expectations, political intervention, and those other risks and uncertainties detailed from time to time in IPICO's periodic reports filed on SEDAR (www.sedar.com)

THE TSX VENTURE EXCHANGE DOES NOT ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR THE ACCURACY OF THIS RELEASE.

FOR MORE INFORMATION, PLEASE CONTACT:

Jiann Hsieh, VP North Asia, IPICO Inc., Tel: +86-13585856108
Email: jiann.hsieh@ipico.com

About Times-7 Sport
Times-7 Sport provides sports timing solutions using the most advanced sports information technologies available in the world. Times-7 Sport is the Australian distributor of IPICO Sports and Times-7 sports timing products, including Sportscore, a state of- the-art event management software solution. Our systems make event timing easy, providing accurate and reliable results every time.